Customer Announcement - Store Closure

Customer Announcement – Store Closure. 
 
Following a prolonged period of declining sales, I have taken the difficult decision to close our retail store. Despite our best efforts, including diversifying our range of products, we have been unable to halt the slowdown in our sales, and, along with many other businesses, have been further challenged by soaring operating costs. I have concluded that against this backdrop, closing the business in an orderly manner is the most prudent course of action. 
 
This has been a very difficult decision to take; the store has enjoyed a great reputation for 22 years since it opened, trading successfully for most of that time. I am very proud of our many achievements and the wonderful team of colleagues who built and sustained a healthy business until changing retail behaviours, (largely the move to online), started to erode our business. 
 
With immediate effect, we will move to a closing down sale which we anticipate will last for approximately 8-10 weeks while we clear through our stock. We remain on excellent terms with all our suppliers and will fulfil the existing commitments we have made to customers in respect of supply, delivery and installation of all outstanding orders. Additionally, as long as the store remains open, we can still take and fulfil orders for brand new stock, register warranties and provide support for customers.  
 
There will of course be bargains galore as we sell through the stock we have on hand, everything will need to go. We will post regular updates on our social media with details of deals and progress as we get closer to our final days of trading.  
 
The website will continue trading after the store closure but with a reduced range of products. 
 
Dean Serafini, (Director)  
on behalf of Serafini Retail Ltd