Sony KD-77A1 | 77" 4K HDR Android Smart OLED TV

  • £6,999.99
  • Save £3,000

Everything else pales in contrast

True reality comes to life with deep black and natural colour. Over 8 million self-illuminating pixels are precisely and individually controlled by the X1 Extreme™ processor. Sony's OLED TV creates exquisite, unprecedented contrast.

The greatest sound you've never seen

Unlike most TV speakers, with Acoustic Surface Technology, sound comes to you from the entire screen, immersing you in exciting new entertainment experiences. It's pictures and sound in perfect harmony.

360 degrees of sophistication

This OLED TV is more than just beautiful. It’s designed so that the stand and speakers virtually disappear – appearing as if it’s floating – leaving only the brilliance of its picture.

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